Visual Design & Prototyping

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma, Miro, MS Office Suite (Word, Excel, Powerpoint), Powtoon(Video editing) etc.

Design Research / UX Research

Stakeholder Interviews, User Persona, Journey Mapping, Research Synthesis, Concept Development, Design Thinking, Systems Thinking, User-testing, Workshop Facilitation etc.

• Led brand redesign for Korean education institutions, which included renovation of the websites to increase traffic by more than 300%

• Led design thinking workshops for gifted and talented high school students

• Established brand playbook + identity for startups launched by high school entrepreneurs

• Led the strategic design for Pfizer’s new visualization efforts to appeal to a new generation of consumers

• Delivered prototypes of new campaign for Pfizer, which convey stronger humanistic values and speaks to the general public, especially the underserved communities

• Designed marketplace platform that connects ‘brick and mortar business’ with younger digital natives to help both parties leverage each other’s strengths and uplift the entire community.

Song of Wisdom

This logo is a visual representation of who I am as a designer, strategic planner, and educator. My brand is the ‘Song of Wisdom,’ which is a literal translation of my name, Jihye Song. Jihye in Korean means wisdom and ‘Jihye’ is a highly valued virtue in Asian culture. And my last name Song represents the fluidity and creativity in the ways I design, strategize and educate. I hope to play “the song of wisdom,” finding the right tune and strategic ways to bridge those fields and bringing new light to learners’ experience.